05 Mar 14

GTB attend Berlin travel trade fair

Gibraltar Tourist Board will attend this year’s edition of the international travel trade
fair ITB Berlin which is held in the German capital from 5th- 9th March. The ITB Berlin
(Internationale Tourismus-Börse Berlin) is the world's premier tourism trade fair
alongside FITUR and the World Travel Market.
Berlin is widely considered in the international travel trade as a trend setter in terms
of global tourism.
Although a small delegation attended the ITB Berlin in 2013 on a fact finding mission,
this year’s fair will be the GTB’s first fully fledged involvement at this global event
since 1992.
The exhibition will also provide co-exhibitors from Gibraltar with the opportunity to sell
their products and services to this new market. Co-exhibiting with the GTB are:
Dive Charters
Gibraltar Taxi Association
Parodytur
The Bland Group
The Caleta Hotel
The initiative is part of a renewed drive by Minister for Tourism, Commercial Affairs,
Public Transport and the Port, Neil Costa MP, to develop new opportunities across
other leisure business markets in Europe.
“We are pursuing fresh openings in the travel trade. Germany in particular, is a
country with great potential for growth in outbound tourism for Gibraltar. Attendance
at the ITB Berlin will help the GTB gain a feel for this market and is an opportunity to
meet industry partners and to further commercial relations. We must diversify and
seek out new challenges in attracting business and leisure opportunities from other
markets,” said Mr Costa. In 2012, about 7,000 journalists attended the ITB Berlin, of
whom about 1,500 came from abroad. In addition to the industry's leading trade
magazines, business and travel journalists from 94 countries report on the latest
travel trends and products. Over 11,000 exhibitors from 180 countries welcomed
170,000 visitors, among these 113,000 were trade visitors.