Gibraltar Tourist Board Commits to Strengthen Ties with the UK Travel Trade
The strategy aims to further engage with the UK travel trade and increase Gibraltar’s profile as a destination with UK agents.
The group enjoyed some of Gibraltar’s highlights with a packed itinerary of activities like getting up close with the monkeys, dolphin watching and visits to the many attractions.
Minister for Tourism, Gilbert Licudi QC said: “The travel trade is a vital route to market for us, which is why we have formulated this strategy to further develop our bonds with UK agents. We have recently experienced extensive investments in our accommodation sector and it is increasingly becoming appealing to a broader demographic. The uniqueness of the warm British Gibraltarian welcome in the heart of the Mediterranean and a good value pound sterling destination continues to be an important message in times of currency volatility”.
The plan includes trade advertising and an incentivised e-learning course where agents can win familiarisation trip places. Visit www.gibraltartraining.com to find out more.
Other similar articles
New Nature Reserve Website
February 14, 2023
The Gibraltar Nature Reserve launch its official website
The acclaimed author of the Game of Thrones series, George RR Martin inspired by the Rock of Gibraltar
February 10, 2023
"My inspiration was the Rock of Gibraltar", tells George RR Martin in reference to the home of the Lannisters, Casterly Rock.
New Interpretation Panels highlight our medieval history
November 01, 2022
The Ministry for Heritage is pleased to announce that three new interpretation panels have been placed within our Old Town in order to provide information on our Medieval History, namely our