Gibraltar Tourist Board is exhibiting at this year’s edition of the international travel trade fair ITB
Berlin, which is being held in the German capital from 4th-8th March 2015.
The Rock has a promotional stand at the event, as part of a continued drive across leisure markets
in Europe to develop new business opportunities.
The ITB Berlin (Internationale Tourismus-Börse Berlin) is the leading travel trade show in the world
alongside the World Travel Market in London.
The Rock’s promotional stand has been well attended and attracted numerous visitors and
expressions of interest.
The Gibraltar Government was represented by Minister for Tourism, the Hon Samantha
Sacramento MP, who highlighted the need to promote Gibraltar internationally as a unique and
exciting short break destination.
Minister Sacramento said: “It is important that Gibraltar is present in the leading global tourism
events. We have much to gain from this; Germany has great potential for us, and it is also
interesting because ITB is considered as a key platform for Asian tourism. This has been a good
opportunity to meet industry partners and to further develop commercial relations. We must meet
the challenge of attracting new business and leisure opportunities from other markets.”
The Gibraltar Tourist Board was accompanied by three local co-exhibitors, the five star Sunborn
floating hotel, Caleta Hotel and MH Bland.
Over 180 countries took part in the global tourism extravaganza with a turnover of E6bn, which
attracted 10,000 exhibitors and 110,000 trade visitors.
Berlin is widely considered in the international travel trade as a trend setter in terms of global
tourism, providing cutting edge knowledge of the sector and huge networking opportunities for a
worldwide market place.
It is also seen as the international travel industry's leading think tank providing conclusions
regarding latest tourism developments, trends and research results from 200 keynote speeches,
interviews and panel discussions.
Top decision makers and professionals from all branches of the tourism industry participated in the
travel fair including 400 renowned speakers who lectured on key issues and challenges for the
future affecting the travel trade in the 21st century.